NHL is expanding its roster of animal inspired designs to include more animal designs.
The NHL announced the changes Wednesday, but the team is not giving any details about how they will be used.
They will be designed by the Animal Designers League, which was formed in 2014 and aims to create “the most creative and inclusive designs for NHL players, coaches and fans.”
“We are excited to introduce the Animal Designs League to the NHL community,” NHL Chief Creative Officer Jeff Cogliano said in a statement.
“The league is working with a number of talented animal designers who have a unique and creative approach to their designs that are unique and fun to design.
We are excited that these new designs will be available to all fans as we continue to evolve our design program.”
The league’s design and development arm, Animal Design, will now be the exclusive licensee of NHL logos.
Cogliano added that the league will work with the league to develop new designs and will share them with fans.
“We will be creating designs that incorporate the best of animal design and design philosophies.
We will be sharing those designs with the NHL, including our team of designers, on a daily basis and on social media,” he said.
The league did not specify which designs would be available for purchase, but fans will be able to purchase a selection of designs on its website and at select events.
The team plans to use the designs to inspire its players, as well as provide feedback to them and their families.
“It’s really about finding new ways to engage with our fans,” Coglio said.
“We’ve got to keep it fun, but we also have to keep bringing them along for the ride.”
The NHL will be the first league to launch its own animal-inspired design program, with the San Jose Sharks doing the same with their logo.